Paid Social That Puts Your Business In Front Of The Right People

Your potential customers aren’t always searching for your products or services. Sometimes, you need to put your business in front of them first.

Paid Social allows you to reach highly targeted audiences across platforms such as Facebook and Instagram, putting your business in front of potential customers based on their location, interests, behaviours and interactions with your brand.

Reach the people that matter

One of the biggest advantages of Paid Social is the level of audience targeting available. Rather than advertising to everyone, we can build audiences around the people most likely to be interested in your business.

We can target people based on factors such as:

• Location and local area
• Demographics
• Interests and behaviours
• Previous website visitors
• Existing customers
• Engagement with your social channels
• Similar audiences and customer profiles

For local businesses, this means your budget can be focused on the areas and audiences that are most relevant to your business.

Campaigns built around your goals

Different businesses need different things from their social advertising. We build campaigns around the outcome you’re looking to achieve, rather than simply generating impressions or engagement.

Whether your objective is generating enquiries, increasing bookings, promoting a new service, driving website traffic or generating sales, we structure your campaigns and targeting around the actions that matter to your business.

Creative that gets noticed

On social media, your advert has to compete for attention. Strong targeting is important, but the creative needs to make someone stop scrolling.

We can help develop advertising creative and messaging designed specifically for social platforms, from static images and carousels to video and other engaging formats.

We test different messages, visuals, offers and calls to action to understand what resonates with your audience and identify opportunities to improve campaign performance.

Re-engage people who already know your business

Not everyone will enquire or purchase the first time they see your business.

Using tracking and audience data, we can build remarketing campaigns that re-engage people who have already visited your website, interacted with your social channels or engaged with your advertising.

This allows you to stay in front of potential customers as they continue their decision-making journey, helping to turn previous interest into an enquiry or sale.

What we manage

Your Paid Social campaigns are continually reviewed and optimised rather than simply left to run.

Our paid social service can include:

• Audience research and targeting
• Facebook and Instagram campaign setup
• Location targeting
• Campaign and ad set structure
• Ad creative and messaging
• Lead generation campaigns
• Website traffic and conversion campaigns
• Retargeting campaigns
• Meta Pixel and conversion tracking
• Audience development
• Budget and bid management
• Performance reporting
• Ongoing campaign optimisation

From impressions to enquiries

Paid Social shouldn’t just be about getting your business seen. It should be about turning attention into action.

That’s why we look beyond impressions, reach and engagement to understand how your campaigns are contributing to website visits, enquiries, bookings and sales.

By combining the right audiences, creative, targeting and ongoing optimisation, we help turn social media advertising into a measurable part of your marketing strategy.