HOW WE CAN HELP YOU

Straightforward marketing solutions that help your business get found, grow, and thrive online – without jargon, just results.

PAID SEARCH

Get seen by people looking for exactly what you offer. Think about the last time you searched on Google – maybe for “best bakery near me” or “car repair shop.” The first few results on the page were likely paid ads. These ads are a shortcut to getting your business seen by people who are already interested in your services.

WHAT WE’LL DO FOR YOU:

Create ad campaigns that work

We’ll write clear, engaging ads that match what people are searching for. No vague promises, just straightforward solutions to their problems.

Target the right people

We’ll help your ads appear only to the customers you want to reach – whether that’s people in your town, city, or surrounding areas.

Manage your budget wisely

Paid ads work on a pay-per-click basis. That means you only pay when someone clicks on your ad. You set the budget, and we make sure it’s spent wisely.

Track and improve results

Once your ads are running, we’ll monitor how they’re performing and optimise over time to get you the best possible results.

RESULT:

With paid search, you’ll see faster results than with most other forms of marketing – perfect if you’re looking to grow quickly.

LOCAL SEO

Put Your Business on the Map – Literally! Have you ever searched for something on Google and seen a list of nearby businesses pop up with ratings and addresses? That’s local SEO in action. It’s all about making your business easier to find in your community when people are searching for the services you provide.

How We Help Your Business Show Up Locally

Google maps integration

We’ll ensure your business is properly listed on Google Maps so customers can find and contact you easily.

Optimising your website

We’ll make sure your website includes the right words and phrases that people in your area are searching for. For example, “Best Italian Restaurant in [Your Town].”

Fixing your details

Google loves accurate information, so we’ll check and update your business name, address, phone number, and opening hours across your website and directories.

Local content

We can add blogs or updates to your site about your services, helping you stand out even more.

RESULT:

More footfall to your store, more phone calls, and more customers finding you when they need you most.

Google My Business Support

Your digital shopfront – first impressions matter. Google My Business (GMB) is a free tool that puts your business on Google Maps and in local search results. It’s often the first thing people see when they search for your business or services. A complete, well-maintained profile can make the difference between a new customer calling you or choosing someone else.

Here’s How We Can Help:

Create or claim your profile

If you don’t already have a GMB profile, we’ll set it up for you. If one already exists but hasn’t been updated, we’ll fix it.

Add all the right details

We’ll fill out your business hours, contact details, services, and anything else people need to know.

Add photos and posts

High-quality images and updates make your business more inviting. We’ll help you showcase your space, team and products.

Customer reviews

Reviews matter! We’ll guide you on how to encourage positive reviews and how to respond to them professionally.

RESULT:

A polished Google My Business profile helps you appear more professional, trustworthy, and easy to contact – exactly what customers are looking for.

Google Analytics Help

Make better decisions with clear insights. Running a business without knowing what’s working online is like driving with your eyes closed. Google Analytics gives you valuable information about how people interact with your website. The problem? It can feel like it’s written in another language. That’s where we step in.

Here’s What We’ll Do:

Set it up right

We’ll connect your website to Google Analytics and make sure it tracks the most important details.

Explain the numbers

Instead of showing you confusing charts, we’ll break it down simply. For example:

How many people are visiting your website?
What pages are they spending time on?
Where are they coming from (Google, social media, etc.)?

Spot opportunities

We’ll look at what’s working and suggest ways to do even better.

Regular reports

We can provide regular updates on your website’s performance so you can track your growth over time.

RESULT:

Google Analytics is like a cheat sheet for improving your online presence – we’ll make it easy to use and understand.

Radio

Get your business heard by the right local audience. Radio is a powerful way to build awareness, reach new customers and keep your business front of mind. But getting results isn’t just about booking airtime, it’s about choosing the right stations, audience, timings and messaging.

Here’s How We Can Help:

Station & Audience Selection

We identify the stations, programmes and audiences that best align with your target customers, helping you reach the right people in the right places.

Campaign Planning & Buying

We plan and manage your campaign from start to finish, selecting the right timings, frequency and placements to make your budget work harder.

RESULT:

Greater local awareness, more people hearing about your business and a radio campaign that works alongside your wider marketing strategy.

Paid Social

Put your business in front of the people most likely to become customers. Paid social advertising gives local businesses a powerful way to reach new customers across platforms like Facebook and Instagram. But simply putting money behind a post isn’t enough. Successful social media advertising needs the right audience, creative, messaging and campaign strategy.

Here’s How We Can Help

Audience Targeting

We identify and target the audiences most relevant to your business, using location, demographics, interests to reach potential customers across social platforms.

Campaign Strategy

We build paid social campaigns around your objectives, whether that’s generating leads, driving website traffic, increasing enquiries or building local brand awareness.

Ad Creative & Messaging

We create engaging adverts and messaging designed to capture attention, communicate your offering clearly and encourage people to take action.

Tracking & Optimisation

We monitor campaign performance and use data to continually optimise targeting, creative and budgets, helping improve results and make your advertising spend work harder.

RESULT:

More relevant people seeing your business, more quality leads and paid social campaigns built to drive measurable results.

OOH & DOOH

Get your business seen where your customers are. Out-of-home advertising gives businesses a powerful way to build awareness and reach people while they’re out and about. From traditional billboards and roadside advertising to digital screens in high-traffic locations, we plan OOH and DOOH campaigns around your audience, location and objectives. Whether you want to increase local awareness, promote a new offer or build your brand, we make sure your message gets noticed.

Here’s How We Can Help:

Location & Audience Planning

We identify the locations, formats and audiences that best match your business, helping you reach the right people in the places they spend their time.

Campaign Management

We manage your campaign from planning and booking through to delivery, ensuring your advertising appears in the right locations and at the right times.

RESULT:

Greater visibility, stronger local brand awareness and outdoor advertising that puts your business in front of more potential customers.

Print & Magazines

Get your business in front of the right local audience. Print advertising is a powerful way to build awareness, reach specific communities and keep your business front of mind. From local newspapers and community publications to specialist magazines, we help you identify the right titles, audiences and placements to make your budget work harder.

Here’s How We Can Help:

Publication & Audience Selection

We identify the newspapers, magazines and local publications that best match your target customers, helping you reach the right audience in the areas that matter most to your business.

Campaign Planning & Buying

We plan and manage your print campaign from start to finish, selecting the right publications, formats, frequency and placements to maximise your reach and make your budget work harder.

Creative & Messaging

We can help shape your advertising message and creative to ensure your business stands out, communicates your offering clearly and gives customers a reason to take action.

RESULT:

Greater local awareness, increased visibility and print campaigns that put your business directly in front of the customers you want to reach.

At Refine Local, we combine strategic thinking, industry expertise and data-driven marketing to help local businesses attract more customers, generate high-quality leads and grow with confidence.

We take the time to understand your business, your customers and what you want to achieve before building a strategy around what will work for you. We focus on the channels that can make the biggest difference and deliver measurable results.

READY TO GROW YOUR BUSINESS WITHOUT THE JARGON?

Let’s talk about how Refine Local can help your business succeed online.