Print & Magazine Advertising That Puts Your Business In Front Of The Right Audience

Digital marketing might dominate the modern advertising landscape, but print still has an important role to play in reaching engaged and relevant audiences.

From local magazines and newspapers to specialist publications and community titles, print advertising can put your business directly in front of people who live, work and have an interest in the areas and industries you want to reach.

Reach audiences that matter

The right publication can give your business access to a highly relevant audience. Whether you want to reach homeowners in a particular area, affluent households, local businesses or a specific interest group, we can identify publications that align with your target audience.

Rather than taking a one size fits all approach, we look at the publication’s readership, location, audience and reach to help identify where your budget is likely to have the greatest impact.

Local publications. Specialist audiences. Wider reach.

Print advertising can be particularly effective when you want to establish a strong presence within a specific community or audience.

Your campaign could include:

• Local magazines

• Regional publications

• Newspapers

• Community magazines

• Lifestyle publications

• Property publications

• Trade and industry magazines

• Specialist publications

• Local directories

• Event programmes

• Brochures and leaflets

• Bespoke print campaigns

Whether you’re targeting a specific postcode area or a specialist audience, we’ll help you find the publications that fit your campaign.

Get your business into the right hands

One of the biggest advantages of print advertising is the ability to place your business directly within a publication your target audience already chooses to read.

A specialist magazine can put your brand in front of an audience with a genuine interest in your product or service. A local publication can help you build recognition within the communities you serve.

It’s not simply about how many people see your advert. It’s about who sees it.

That’s why we focus on finding publications where your target customers are most likely to be.

Print that works alongside digital

Print doesn’t have to work in isolation. A customer might discover your business through a magazine, visit your website, search for your brand on Google or later see your business through paid social or display advertising.

By combining print with your wider marketing activity, you can create multiple touchpoints that keep your business front of mind.

We can help you connect your print campaigns with your wider digital strategy, from paid search and paid social to SEO, website optimisation and conversion tracking.

Make your marketing work harder

Print and magazine advertising are just one part of a successful marketing strategy.

At Refine Local, we bring print, OOH, paid search, paid social, SEO and conversion tracking together under one clear strategy.

By connecting your online and offline marketing, we help create a consistent customer journey and make every part of your marketing work harder.