OOH & DOOH Advertising That Puts Your Brand In Front Of The Right People

Your customers don’t spend all their time online. They’re travelling to work, shopping, commuting, visiting local areas and going about their everyday lives. Out-of-home advertising gives your business the opportunity to reach them while they’re out and about.

At Refine Local, we plan and manage OOH (Out-of-Home) and DOOH (Digital Out-of-Home) advertising campaigns designed around your audience, location and objectives.

From traditional billboards and roadside sites to digital screens in high-traffic locations, we help local businesses get noticed in the places that matter.

Reach customers where they are

The success of an outdoor campaign comes down to more than simply putting an advert on a billboard. The location, audience, format, timing and frequency all play a part. We identify the locations and advertising formats that make the most sense for your business, helping you reach potential customers where they live, work, shop and travel.

Whether you want to target a specific town, reach commuters along key routes or build awareness across a wider area, we can plan your campaign around the locations that matter most.

OOH and DOOH built around your objectives

Outdoor advertising can be used for much more than simply building brand awareness.

Whether you’re launching a new business, promoting an offer, supporting a new location or looking to become more recognisable within your local area, we’ll build your campaign around what you actually want to achieve.

Your campaign could include:

• Traditional billboards

• 6-sheet and roadside advertising

• Bus and transport advertising

• Digital billboards

• Digital screens in high-footfall locations

• Retail and shopping centre screens

• Local area campaigns

• Targeted digital outdoor advertising

• Programmatic DOOH campaigns

We take care of the media planning and buying, helping you make informed decisions about where your budget is best spent.

Traditional OOH or Digital DOOH?

Different formats can achieve different things, which is why we’ll help you choose the approach that best suits your campaign.

OOH advertising can provide a strong, visible presence in specific locations, making it particularly effective for building local awareness and reaching people along busy roads, transport routes and high-footfall areas.

DOOH advertising gives you greater flexibility, allowing creative to be displayed across digital screens and scheduled around specific times, locations and audiences. It can also allow campaigns to be more dynamic and responsive.

For many businesses, combining both can create a stronger outdoor presence.

Get noticed beyond the screen

OOH and DOOH work particularly well when they form part of a wider marketing strategy. Someone might see your billboard on their commute, search for your business later that day, visit your website or see your brand again through social media or  Google Ads.

That’s why we look at how outdoor advertising can work alongside your other marketing channels, creating a consistent journey from awareness through to enquiry.

From impressions to real world impact

Outdoor advertising is about getting your brand seen by the right people, in the right places and often enough to make an impression.

We don’t believe in simply buying advertising space and hoping for the best. We use audience insight, location planning and campaign data to make informed decisions about where your budget can work hardest.

The result? Greater visibility, stronger brand awareness and more opportunities to put your business in front of potential customers.