Paid Search that puts your business in front of ready to buy customers

When someone searches Google for a service you offer, you want your business to be there. Paid Search, or PPC, allows you to put your business in front of potential customers at the exact moment they’re searching for what you do. At Refine Local, we create and manage targeted Google Ads campaigns designed to generate more relevant traffic, enquiries and customers for local businesses.Whether you’re a tradesperson, professional service, retailer or local business, we make your advertising budget work harder.

Target the searches that matter

Not every click is valuable. We research what your potential customers are searching for and identify the keywords and search terms that have the strongest potential to generate business.

Your campaigns are built around relevant searches, helping you reach people who are actively looking for your products or services.For local businesses, where your ads appear can be just as important as what you’re advertising. We can target specific towns, cities, postcodes and surrounding areas, helping you focus your budget on the locations that matter to your business. Whether you serve one town or operate across Kent, we’ll structure your campaigns around your target market.

Campaigns designed to generate enquiries

Getting clicks is easy. Getting the right clicks is what matters. We build campaigns around the actions that are important to your business — whether that’s phone calls, contact forms, bookings, quote requests or purchases. We also look at what happens after someone clicks your ad, helping to make sure your website and landing pages are giving potential customers a clear reason to get in touch.

What we manage

Your Google Ads account is continually reviewed and optimised rather than simply left to run.

Our paid search service can include:

• Keyword and search term research
• Google Ads campaign setup
• Location targeting
• Ad copy and extensions
• Conversion tracking
• Bid and budget management
• Search term and negative keyword optimisation
• Landing page recommendations
• Performance reporting
• Ongoing campaign optimisation

The focus is always on finding opportunities to improve performance and make better use of your advertising budget.

From clicks to customers

Paid search shouldn’t be about generating as many clicks as possible.It should be about generating the right clicks. That’s why we look beyond impressions and click-through rates to understand whether your campaigns are contributing to real business results.